Name On Logo: New Sapience
Our Slogan
Technology Liberating Humanity
What we do
New Sapience is developing technology, which we refer to as Modeled Intelligence (MI), that will finally fulfill the promise of machine comprehension and yield the long-sought-after capability of Artificial General Intelligence. Our technology will allow machines to actually comprehend humans, thereby revolutionizing the world!
Industry: Technology
Things to communicate through the design
1. Knowledge
2. High-tech
3. New
The target audience
Our technology has possibility the broadest market of any yet developed and will end-up everywhere. It has applications for consumers, businesses, government agencies and in academia. Perhaps General Electric whose “GE” badge has appeared on such a wide variety of places and products would be comparable. Our technology will also be embedded in many products produced by others which begs comparison with Intel’s “Intel Inside” logo. It is desirable that our logo be elegant, clean, relatively simple and instantly recognizable.
We like these fonts, colors and style
The name New Sapience was chosen for the company based on the philosophy that a company name should reflect what it is, what it makes (or what it aspires to be or make.) We literally are creating new sapiences (intelligences called "sapiens"). This philosophy is in contrast to the current trend of giving companies “in your face” names like Google, and Yahoo or other arbitrary designations, for example naming a technology company after a fruit. Yes, it is good to be unique and memorable but not at the expense of meaning. Our logo is the symbol for our company and its technology and like our company name we want our logo to have dignity, elegance and gravitas.
A logo we like is the Yamaha tuning fork logo. It is simple, yet visually interesting and the turning fork connotes both precision and harmony and thus asserts that their products have those attributes.
Our product endows machines with knowledge; the product of intelligence and gives them the power of speech. Thus our creations are only the second on earth after humans to be able to speak and understand human language. Light is often used as a metaphor for knowledge and understanding as in the oil lamp for “wisdom” and the lightbulb for “idea.” Other relevant symbols would be things that connote computers and technology such as printed circuit patterns. Then there are things that connote new or the future. (dawn? horizon?). Another approach (which we have been using provisionally) is the imagine of an eye modeled on the human eye but clearly artificial. This is meaningful because the human eye is the window or pathway between the world and our knowledge of it.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
