Name On Logo: Charley's Gang
Our Slogan
Help Us Help Them
What we do
By selling pet supplies to dog and cat owners, we are able to help animal shelters and rescue organizations through donations. When someone purchases certain items from our site, we will donate a portion of the proceeds to a shelter or rescue so they can continue their good work.
Industry: Retail
Things to communicate through the design
1. We are fun and whimsical, but serious and practical about saving lives.
2. We love dogs. And cats. And all animals, but especially dogs. And cats.
3. We are caring, fun people who truly want to help as many dogs and cats as we can, and spread the word to help end all types of animal abuse.
The target audience
Our audience is huge. Dog lovers, cat lovers, pet lovers, animal lovers, anybody who loves animals. Male, female, all ages young and old, every background, income level, any lifestyle.
We like these fonts, colors and style
Our first idea was to have a dog house, with Charley lying in the doorway, and have the others around or on top of the house. BUT, we're not designers, so we're open to any and all other ideas as well.
We would like illustrated/cartoon versions of our 4 dogs and our cat (we will provide some pics), all grouped together like a family. We want Charley (the Pit Bull) to be in the center of the image, as we are naming our business after him. The others will be his "gang". They all love each other and get along very well, spend hours playing together, and they all sleep in the same bed. So we would like that family love to show.
The fonts we picked out that we really like are "grilled cheese BTN CN" and "Kristen ITC", but we are open to others as well if they capture what we want to communicate.
We will be using the logo on our websites and online stores, social media sites, on product packaging, t-shirts and other print on demand items, video productions, and quite possibly on vehicle advertising.
Please do not hesitate to ask any questions or request more pictures of our pets. We are happy to help.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Oct 3, 2015
For the text in our logo, we are looking for a bright, colorful logo that shows our playful side and shows that cats and dogs are fun. Since 3 of our pets are black, a splash of color will liven up the logo.
