Name On Logo: SECURE WRAP
Our Slogan
Baggage Protection Service
What we do
Secure Wrap provides luggage wrapping services in 53 airports in 16 countries. Luggage wrapping is the process of wrapping luggage in plastic film to protect the luggage from theft, damage, and pilferage. We have utilized the same logo for 18 years and want to modernize the look. We have used a light blue color film which helps distinguish our brand from few competitors and orange machinery and uniforms to stand out in the airport.
[Login to view URL]Industry: Travel & Hospitality
Things to communicate through the design
1. Security
2. airport - associated with luggage
3. high design/ engaging
The target audience
Our target audience is international travelers of all ages. Any traveler that is proactive about securing their check in valuables (that use locks or straps) is our target audience. Wrapping a luggage in plastic film is the best way of protecting luggage since it covers the entire surface area of the luggage. In the event someone tries to pilfer luggage the plastic will be manipulated and be easily noticed when receiving your luggage.
We like these fonts, colors and style
Orange - either 1585c or 152
Blue- 285
We have been experimenting with writing Secure Wrap and having a luggage icon next to the word. The issue with the old logo is that the word Secure Wrap is inside the logo and the letters start small and grow big making it difficult to read. Also it has 3 colors; orange, blue and red. We want to stick with just orange and blue. The issue with blue is that the plastic film we use is a light blue and does not look good on uniforms so we use a darker blue.
Classically we used an impact font but have looked at newer more modern fonts like Neutra.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Mar 15, 2015
Message to convey:
SECURE WRAP luggage in aiports
