Name On Logo: Dan's Diesel
Our Slogan
No Slogan
What we do
This is a Diesel Repair Service. They also are a towing company. But the focus here is primarily on the Diesel Service aspect of their busines
Industry: Automotive
Things to communicate through the design
1. Total Technological Capability
2. Solid Business Experience.
3. A creative '"Badge of Honor" Employees appreciate.
The target audience
Primarily owner operators and fleet managers of over the road commerce. Most are blue collar, many are management with at least some college, but also industry educated through advanced and targeted training programs.
Secondary audience is RV and Auto owners.
They are not looking for "Deals" they want fast service from people they can trust.
It's a family owned company that won't accept "home town" level capability.
We like these fonts, colors and style
Can't share too many designs. I'm an audio and video producer. However. I l like artistic expression with a hint of surrealism in the actual iconic part of the design. 3 automotive possibilities:Jaguar; It's a cool combination of font and icon. Rolls Royce. If it isn't too highbrow for a shop. I do thoroughly like the badge feel of Mini. Dan's is very simple font oriented. I just don't want them to hold on to that. They need to project a progressive image.
I like combining Dan's Diesel in whatever font or design sequence the artist deems creative and reassuring to Dan's service customers. Additionally, I hope for something iconic representing the Diesel cab. This could stand separate from the font and could thus be separated, even updated if necessary. Example would be a stylized diesel cab or just the outline that would represent artistic interpretation of the strength a Big Rig cab symbolizes.
But the badge approach like Mini is appealing too.
Howzat for input?
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
